Alexa Plus: Don’t Pay Extra—It’s Already Included in Amazon Prime!

 

Amazon is no stranger to subscriptions. Over the years, they've introduced Prime, Prime Video, Kindle Unlimited, and a whole slew of services designed to squeeze extra dollars from their users. Now, they’ve introduced Alexa Plus, a so-called “premium” upgrade for your Alexa experience.

The catch? If you already have Amazon Prime, you’re already paying for Alexa Plus—whether you realize it or not!

So, before you shell out an unnecessary $20 a month, let’s clear up the confusion.

What Is Alexa Plus?

According to Amazon, Alexa Plus enhances your Alexa experience with:

• A More Conversational Alexa – Improved AI responses that feel more human-like.
• Advanced Smart Home Features – Supposedly better routines and automations.
• Exclusive AI Features – Experimental tools for content summarization and more.
• Priority Customer Support – Faster assistance for troubleshooting.

Amazon presents this as an exciting, new, premium service, but here’s the kicker: if you’re a Prime member, you already have it!

The Deceptive Subscription Trap

Here’s where Amazon gets tricky. While they advertise Alexa Plus as a standalone $20/month subscription, they fail to mention upfront that it’s already bundled with Amazon Prime.

Amazon Prime vs. Alexa Plus

Feature	Alexa Plus ($20/mo)	Amazon Prime ($14.99/mo)
Alexa AI Features	✅	✅ (Included)
Smart Home Enhancements	✅	✅ (Included)
Priority Customer Support	✅	✅ (Included)
Free 2-Day Shipping	❌	✅
Prime Video	❌	✅
Prime Music	❌	✅
Exclusive Amazon Deals	❌	✅

What This Means for You

If you have Amazon Prime, you already have access to everything Alexa Plus offers. There’s absolutely no reason to subscribe separately.

However, if you don’t have Amazon Prime, you might be tempted to pay the $20/month for Alexa Plus. But here’s the weird part: Amazon Prime is cheaper than Alexa Plus and gives you way more benefits.

That’s right—you’d be paying more for less.

Amazon’s Subscription Confusion Strategy

This isn’t the first time Amazon has played games with its pricing. By offering multiple overlapping services, they intentionally create confusion to get people to pay for things they don’t need.

They assume that some customers won’t realize Alexa Plus is already part of Prime and will double-pay for what they’re already getting.

Should You Subscribe to Alexa Plus?

If you have Amazon Prime: Absolutely not! You’re already getting everything Alexa Plus offers at no extra cost.

If you don’t have Amazon Prime: Instead of paying $20/month for Alexa Plus, get Amazon Prime for $14.99/month—it’s cheaper and comes with a lot more perks.

Final Verdict: Save Your Money

Amazon’s attempt to market Alexa Plus as a separate premium service is misleading at best, deceptive at worst. If you already have Prime, Alexa Plus is just a fancy name for features you already have access to.

So, don’t fall for it. Check your subscription before you pay for something that’s already included!

(I used ChatGPT 4o to help create this article.)